A voice of the customer programme is a distribution problem
Almost every voice of the customer programme collects more than it uses. Surveys go out, verbatims pile up, a monthly report circulates, and the teams who could act on any of it never see the part that concerns them.
The mentors on this page have run these programmes inside companies and been the person accountable when nothing changed. They will talk about survey design and sampling, but most of the conversation is usually about closing the loop: who reads what, who owns a fix, and how you prove the programme paid for itself.
Bring the state you are in. A programme you have been asked to start with no budget for a platform. An NPS number everyone quotes and nobody acts on. Verbatims nobody has read. A response rate falling every quarter. A closed loop process that only closes for detractors.
They will also tell you which parts of a vendor pitch to ignore. Your first call is free.
What a voice of the customer programs mentor helps with
- Survey design and timing that does not annoy customers into silence
- Choosing between NPS, CSAT and CES, and when it does not matter
- Closing the loop so a complaint reaches whoever can fix it
- Reading verbatims at volume without a text analytics budget
- Proving the programme changed something, in money
- What to ask a vendor before you sign anything
Mentors
Stephen Nock
FreeCoach at &joy Coaching
Berlin
Certified Coach & Facilitator for "Better" Employee & Customer Experiences
Sarah Caminiti
FreeHead of Customer Service, US at abcam
Providence
CX leader passionate about aligning strategy and empathy to build lasting customer trust and impact!
Daniel Orenes Ferrandez
FreeSenior Manager - Customer Experience at Uber Japan
Tokyo
I'm a CX leader based in Japan with more than 10 years of experience. I focus on Customer Service and Conversational AI.
Ilyas Wali
FreeGlobal Head - Customer Experience at Angara.com
Jaipur
Leader in CX Transformation and AI-Led Retention - CRM | Loyalty | Customer Journey | ORM | Luxury e-tail & retail | VOC | OmniChannel | Gems & Jewelry
Ira Shevelova
FreeHead of Enablement in Customer Care at Superhuman (formerly Grammarly)
Kyiv
15+ years building what makes customer care work: teams, quality, learning, knowledge, and workforce planning that keeps capacity aligned with demand.
Karthick JL
FreeFounder at Customer Success Compass
Chennai
CS & CX leader with 20+ years helping professionals, leaders and B2B founders scale retention, growth, leadership and customer centric strategies.
Haneen Yehya
FreeHead of Customer Experience at Naviparking
Dubai
I make sure CX is a shared strategy across the whole organization, then I go ahead and execute it.
Rita Saoud
FreeSenior Vice President at Horatio
Santo Domingo
CX-focused BPO expert with a passion for teaching, empowering teams, and driving process improvements. Dedicated to creating exceptional customer experiences through smart, scalable solutions.
Wael Qenawy
FreeCX Director at MORNI
Riyadh
Customer Experince, VOC, Journey, AI Agent , CRM , Customer Support, Customer Service
TONI KELLER
FreeAI / CX operator with 13+ years at TK Consulting
San Diego
CX Leader | Scaled CX from $600K to $12M+/mo | AI & Contact Center Ops
Idit Matas
FreeHead of Technical Support at Firebolt
New York
Support Leader with over a decade of experience in B2B SaaS, cloud-based developer-focused products.
Hayden M
FreeHead of CX at My Alloy
Franklin
I’ve spent most of my career in fast-paced, high-growth startup environments building teams from the ground up!
Showing 12 of 20. See all 20 Voice of the customer programs mentors in the directory.
From sessions with these mentors
I had an amazing mentors CX meeting with Stephen. Great dude and overall better listener. Its crazy how much you can learn from yourself in such a short amount of time.
Sarah was brilliant! I needed help with a teammate who is overconfident and she gave me the best advice. I feel prepared to tackle this challenge!
Learn it, then talk it through
Questions people ask before booking
Is the first call really free?
Yes. One 30 minute call with any mentor, no card and no trial to cancel. Membership after that is one price for unlimited calls.
We have no platform and no budget for one. Can we still run a programme?
Yes, and several of these mentors started that way. A survey tool, a spreadsheet and a standing meeting cover more than most platforms are actually used for.
Should we use NPS?
Ask the mentor. The honest answer usually depends on who reads the number and what they do with it, not on the metric itself.
Can a mentor review our survey?
Yes. Send the questions in the booking notes. Most surveys have two or three questions doing real work and several that are costing you responses.
Other ways to browse
- Customer service and support47
- Building a team39
- Team management39
- SaaS36
- Zendesk33
- Remote work27
- Consulting21
- Customer journey mapping20
- Customer loyalty and retention20
- Data analysis and insights19
- Ecommerce19
- Employee Training and Engagement19
- Technology16
- Customer Feedback and Surveys15
- Intercom15
- Onboarding15
- Outsourcing15
- Omni-channel Experience14
- Customer Success Management13
- Confluence12
- All mentors
Stop guessing. Ask someone who has done voice of the customer programs.
Your first call is free. Membership after that is unlimited 1:1 calls at one price.
First call free · 20 mentors
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