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CX
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min
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Annamaria Beno

CX & Business Operations Leader @ annamariabeno.com

English, Hungarian

Berlin, Germany

Joined August, 2025

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Free

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30 min

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Bio

I’m Annamaria Beno, a Customer Experience and Operations leader with 12+ years of experience helping mission-driven organizations grow sustainably through customer-focused transformation and scalable operational design. My career has spanned global tech leaders like Google, SAP, scale-ups, like Contentful, Prezi, and IDnow, as well as fast-paced startups —where I’ve built CX and product operations from the ground up. I’m passionate about scaling companies without compromising the quality of team culture or customer experience. My areas of expertise include: • Customer experience strategy and transformation • Scalable business and product operations • Process design and enablement • Business strategy and program management • Customer success program development • Cross-functional alignment across CX, product, and operations I believe great customer experience starts with human-centered systems—ones that empower both customers and the teams that serve them. My approach combines empathy, systems thinking, and strategic clarity to help teams perform at pace while building long-term loyalty. As a mentor, I can support you with: • Designing customer journeys that drive growth and retention • Building scalable ops without losing the human touch • Navigating early-stage CX or stepping into leadership • Aligning cross-functional teams around customer value If you’re building or scaling CX in a fast-moving, purpose-driven environment, I’d love to support your journey.

Experience

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    SustainCERT

    I lead the global Customer Experience function and drive operational excellence across our core services. I oversee a 12+ person team, guide customer journey strategy, and implement data-driven processes across support and success. In parallel, I manage day-to-day business operations for our certification services—aligning cross-functional teams, setting KPIs, and ensuring delivery at scale. I champion AI-based tools, mentor future leaders, and nurture a high-trust, human-first team culture.

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    IDNow

    Worked at the intersection of product, engineering, and business operations to help scale product delivery and strategic execution. Focused on improving alignment, transparency, and efficiency across teams during a critical growth phase.

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    SAP

    As a Product Operations and Program Manager Aligned and coordinated delivery of automation and compliance tools across Product, Security, and GTM teams. Led release planning, stakeholder communication, and compliance readiness in a complex enterprise environment. As a Senior Customer Engagement Executive Led engagement strategy for English-speaking enterprise clients transitioning to cloud-based platforms. Designed and executed product feedback loops aligned with Product and Engineering. Ran beta programs and collaborated on pilot initiatives to test product-market fit and drive adoption. Led engagement strategy for English-speaking enterprise clients transitioning to cloud-based platforms. Designed and executed product feedback loops aligned with Product and Engineering. Ran beta programs and collaborated on pilot initiatives to test product-market fit and drive adoption.

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    Contentful

    Managed global enterprise accounts and developed success strategies focused on retention and growth. Designed actionable dashboards and analytics that influenced decision-making and customer expansion.

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    Prezi

    Over nearly four years at Prezi, I progressed from user support to leading strategic customer success initiatives for European enterprise clients. I helped shape the CX function through a deep understanding of product and user needs. • Managed full customer journeys for a portfolio of enterprise accounts • Delivered training, business reviews, and consultative support • Acted as voice of the customer to influence product and process improvements • Mentored peers and helped evolve CS strategy and operations

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    Google

    Managed advertising operations and client communication as part of Google's AdWords team. Supported high-volume campaign setup and optimization for EMEA clients.

Expertise

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    Remote Work

    Led remote-first global teams across multiple time zones. Experienced in building trust, communication frameworks, and high performance in distributed environments.

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    Building a Team

    Built and scaled cross-functional teams from the ground up—hiring, onboarding, and enabling talent aligned to business needs and culture fit.

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    Team Management

    Led high-performing, multicultural teams with a focus on psychological safety, accountability, and clear goals. Known for a human-first, feedback-driven leadership style.

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    Onboarding

    Designed and optimized onboarding experiences for both customers and employees—ensuring faster ramp-up, retention, and value delivery.

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    Customer Journey Mapping

    Created customer journey maps that aligned teams, revealed friction points, and guided product and service improvements across touchpoints.

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    Customer Service and Support

    Set up and optimized multilingual support functions, improved SLAs, and enabled frontline teams to deliver consistent, empathetic service.

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    Voice of the Customer (VoC) Programs

    Built VoC programs that surface actionable insights. Enabled teams to turn feedback into product improvements and better customer outcomes.

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    Customer Feedback and Surveys

    Designed surveys and feedback loops with high response rates and actionable results—connecting qualitative and quantitative insights to drive change.

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    Customer Loyalty and Retention

    Reduced churn and increased LTV through proactive success strategies, stakeholder engagement, and value realization programs.

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    Employee Training and Engagement

    Created enablement programs that boosted team confidence and performance. Strong track record of coaching and mentoring future leaders.

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    Customer Success Management

    Led CS strategy and execution across complex B2B accounts. Deep experience in segmentation, QBRs, renewal management, and playbook development.

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    Customer Advocacy

    Built advocacy programs that turned loyal customers into brand champions—unlocking referrals, testimonials, and case studies.

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    Customer-led Growth

    Championed customer feedback and outcomes as key drivers of product and business strategy—embedding CLG principles into go-to-market and ops.

Industry

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    Software as a Service (SaaS)

    Over a decade of experience working with B2B SaaS companies—from global platforms like SAP and Google to fast-scaling startups—building customer experience and operations strategies that support recurring revenue growth and long-term retention.

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    Information Technology

    Deep familiarity with the IT landscape through roles in product enablement, CX, and operations across high-growth tech companies. Skilled at bridging the gap between technical teams and customer-facing functions to deliver seamless digital experiences.

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    Public Relations

    My career began in public relations, where I built strong communication, storytelling, and stakeholder engagement skills. This foundation continues to shape my leadership approach—especially in customer advocacy, internal alignment, and brand trust.

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