Fernando Duarte
Verified mentor

Mentor · Customer Experience

Fernando Duarte

Support Platform Manager @ Squarespace

Helping CX leaders strengthen teams, adopt AI, and improve support operations

0.0 · 0 reviews
South San Francisco, United States of America
English, Spanish

About

I have spent more than 15 years building and running support operations in B2B SaaS. I held senior leadership roles at Odyssey, Noom, Ordway, OpenGov, Reltio, and Zuora. Today I am Support Platform Manager at Squarespace. I also run CXperiences LLC, an AI-focused Zendesk Marketplace app studio, where I build tools that help support teams test AI agents, make help center content AI-ready, and scale knowledge across languages. I treat support as one system. AI, knowledge, people, data, and process all affect each other. I lead change with transparency and respect, and I have kept near-zero regretted attrition among my direct reports over roughly 15 years. I also write The CFO’s Guide to AI Support, a series that explains AI-powered support to finance leaders in their own terms. Book me if you want to: • Plan or fix an AI agent rollout • Scale a support team without losing quality • Build a business case your CFO will approve • Grow from manager to director or VP in support

Experience

Squarespace
Squarespace

Support Platform Manager. I own the Zendesk platform behind Squarespace support and lead the team of admins that runs it. I built the development standards and governance framework the team uses to ship private Zendesk apps safely, from proposal and PRD through security review and release.

CXperiences LLC
CXperiences LLC

Founder. An AI-focused Zendesk Marketplace app studio. I build tools for AI agent testing, AI-ready knowledge, and support automation.

Odyssey
Odyssey

Director, Global Customer Support. I led a 45-person multi-channel support team and promoted 9 team members into larger roles. I deployed AI across chat and voice, reaching 74% chat containment and 40% voice containment.

Noom
Noom

Head of CX. I owned CX tooling and intake for a 500+ agent global organization. I reduced ticket volume 38% through guided intake and self-service, and I ran pilots for AI-driven deflection and summarization.

Ordway
Ordway

Director of Support. I led B2B support for a subscription billing platform and partnered with Customer Success on complex implementations. I integrated Zendesk, Jira, Salesforce, and Slack into one customer view. When ticket volume doubled, I cut support costs 29%.

OpenGov
OpenGov

Director of Support. I scaled the team from 3 to 50+ through four acquisitions while sustaining 98% CSAT. I launched a tiered Premium Support program that generated $250K+ ARR in its first year. I built an SLA framework with Engineering that cut the R&D backlog 50% within 90 days.

Reltio
Reltio

Senior Manager, Technical Support. I built and ran global support operations for an enterprise data management platform, with teams across the US, Russia, and India. I designed the SOPs, tooling, and cross-functional workflows that gave Engineering and Product clear visibility into customer issues.

Zuora
Zuora

Senior Manager, Global Support. I built global support operations for a subscription billing platform, with teams across the US, and UK. I owned the Zendesk configuration and the workflows that connected Support with Engineering, Product, and Sales.

Expertise

15+ years building and running support operations in B2B SaaS. I design the workflows, staffing models, and metrics that let support scale without losing quality. Today I focus on combining AI with human expertise so each does what it does best.

I build and deploy AI tools on Zendesk. I created a pre-deployment testing platform for AI agents, a tool that makes help center content readable by AI, and a pipeline that translates articles at scale. I can help you choose, test, and roll out AI in your support stack.

ROI & Business Impact

I connect support performance to revenue, retention, and customer value. I write The CFO’s Guide to AI Support, a series that explains AI support economics to finance leaders. I can help you build a business case your CFO will approve.

Change Management

I have led significant workforce change with transparency, accountability, and respect. AI rollouts are change programs first and technology projects second. I can help you plan the people side of the shift.

I have built support teams at six SaaS companies. I have kept near-zero regretted attrition among my direct reports over roughly 15 years. I can help you hire, structure, and grow a team that stays.

I treat support as one system of AI, knowledge, people, data, and process. I can help you choose the metrics that matter and turn them into decisions.

Industry

15+ years leading support in B2B SaaS. I have built and scaled support at Zuora, Reltio, OpenGov, and Ordway, and today I run the Zendesk platform behind Squarespace support. I know how support drives retention, expansion, and product quality in a subscription business.

Financial Services

I led support at Zuora and Ordway, two subscription billing platforms used by finance teams. I understand the stakes when customers trust you with invoicing, revenue, and payments. Accuracy, escalation discipline, and clear communication come first.

Public Sector

At OpenGov, I built support for software used by local governments. I scaled the team from 3 to 50+ through four acquisitions and built the coverage, SLAs, and service tiers that public agencies expect.

Education

At Odyssey, I led global support for an education-sector company. I ran a 45-person multi-channel team and deployed AI across chat and voice for a high-volume, seasonal customer base.

Fitness and Wellness

At Noom, I owned CX tooling and intake for a 500+ agent global organization in consumer health and wellness. I reduced ticket volume 38% through guided intake and self-service.

At Squarespace, I own the Zendesk platform behind support for a website and commerce platform that serves small businesses and creators.

Toolkit

Zendesk

I have worked in Zendesk since 2008 as an admin, a support leader, and a developer. At Squarespace, I own the Zendesk platform behind support and lead the admin team that runs it. At OpenGov, I built the full Zendesk configuration from the ground up, including 38 macros, 105 triggers, and 15 automations. I also run CXperiences LLC, a Zendesk Technology Alliance Partner, where I build Marketplace apps on the Zendesk Apps Framework. My tools help teams generate test tickets, simulate customers for training, test AI agents before launch, and make Help Center content readable by AI. Ask me about Zendesk architecture, workflows, AI agents, Help Center strategy, or building custom apps.

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