The PLG onboarding playbook: From signup to activation
About this session
In product-led growth, nobody walks a new user through the product. The onboarding has to do that job. When it doesn't, signups pile up and almost no one reaches the moment where the product clicks.
Melanie Zayat breaks down how to design onboarding that gets people from signup to activation. You'll look at where new users drop off, how to define what "activated" really means for your product, and where CX and support fit into a self-serve journey.
Who it’s for: CX, support and customer success leaders at product-led or self-serve companies, plus anyone who owns onboarding.
Your host: Melanie Zayat, Founder & CX Strategist at Tovana.
Every event is free. Members can book 1:1 sessions with the hosts.
Unlimited calls with the CX leaders you meet here, plus access to the community.
See membership
