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Free
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Spanish, English, Italian, French, Portuguese (Portugal, Brazil)
Buenos Aires, Argentina
Joined March, 2025
0.0
Free
Price per session
30 min
I'm Mel, I've worked in education for some years before moving into tech. I love sharing knowledge and the experiences I've lived, and learn from others while doing it. I really enjoy trying to put things into perspective and re-organizing chaos when there are too many things going on at once. From my years in leadership, I've learnt there's always something to improve and feedback is paramount to achieve your goals. I'd love to learn from your experiences and help you achieve your CX goals!
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I help CX professionals master the art of customer journey mapping, equipping them with the skills to analyze, design, and optimize user experiences in SaaS. Having worked extensively in SaaS companies and advised startup founders, I guide mentees through the entire mapping process—from gathering qualitative and quantitative insights to translating them into actionable improvements. With a postgraduate degree in UX research, I introduce mentees to a variety of mapping instruments, including service blueprints, experience maps, and ecosystem mapping. I teach them how to select the right framework based on business goals, align stakeholders around a shared vision, and use journey maps as a strategic tool for activation, engagement, and retention. My approach is hands-on, providing real-world case studies and exercises to help CX professionals not only create insightful journey maps but also use them to drive measurable impact within their organizations.
I mentor CX professionals on building and optimizing onboarding experiences that drive user activation and long-term engagement. With hands-on experience delivering hundreds of demos and designing in-app onboarding flows, I help mentees understand the key elements of an effective onboarding strategy—balancing education, engagement, and conversion. I guide professionals through best practices for live demos, ensuring they can tailor their approach to different customer segments and communicate value effectively. Additionally, I teach how to design and iterate in-app onboarding experiences using data-driven insights, leveraging tools like Appcues and Userpilot to create seamless, personalized journeys. My mentorship focuses on helping CX professionals develop a strategic mindset around onboarding, ensuring they not only introduce users to a product but also set them up for long-term success.
I specialize in Customer Experience for SaaS, where retention and activation are just as critical as acquisition. Having worked in and advised multiple SaaS companies, I understand the unique challenges of driving user engagement in a fast-paced, subscription-based environment. I mentor CX professionals on strategies to improve onboarding, reduce churn, and optimize customer journeys using data-driven insights. From designing in-app experiences to aligning CX with product and sales teams, I help mentees develop the skills needed to create experiences that increase adoption, satisfaction, and long-term growth in SaaS businesses.
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