How customer experience drives business growth

Customer experience for business growth

Customer experience is more than just making your customers feel good about your company, it now works as a business growth driver when used strategically. Customers nowadays are not interested in only buying once from a company, they are constantly looking for companies to build relationships with. This relationship is based on trust and a business capacity of keeping those customers satisfied and loyal.

Think of it as a friendship, you don’t just look for people to talk to, you want to hang out with them, trust them, and feel accepted around them. That is exactly what customers are looking for when they search for a company to buy from.

Enhanced experiences will build long-lasting relationships between companies and customers, transforming them into loyal brand advocates who recommend the company to their close ones, who repeat sales, and are willing to test new products. If you haven’t invested enough in building great experiences, then you must start now. In this article, we will be reviewing ways in which CX can become a strategic investment, reinforcing the connection between marketing and customer experience.

The importance of customer experience

CX was only viewed as a business aspect that came after a strategy was launched, after a website was published, or after the customer bought a product from a company. If this is the way you visualize CX, you are limiting your business vision, since it is now one of the most powerful growth drivers.

Research shows that companies can improve revenue by 5 –10% through CX-focused strategies, proving that experience-driven approaches directly impact financial performance. Your competitors can copy your products and their features, or can offer similar services to you. Which is why you need to take advantage of the only thing they won’t be able to copy, your customer experience.

What is customer experience in marketing?

If you want to make sure your business stays competitive, then you must understand what is customer experience in marketing. CX, at its core, means the overall perception that customers build from interactions they have with a company. These interactions are across all touchpoints, websites, mobile apps, in-store shopping, social media, etc.

Traditional marketing is nothing like that, as it only focuses on turning potential customers into leads and their main goal is to turn those leads into sales. But the combination of both concepts, customer experience and marketing ensures that all your company’s interactions will offer value to your customers.

Integrating a customer experience marketing strategy allows you to go beyond what others do, and avoids you from staying with a one-time customer. Instead you will build relationships with them that will stay over time.

Why CX Is a growth multiplier

If you still are not sure how CX contributes to business growth, then let’s share some facts. 90% of highly satisfied customers will return to make more purchases, and many are willing to pay more for superior experiences. On the other side, just one bad experience can drive away 32% of customers, showing how fragile customer loyalty can be.

So, if your company relies on online interactions, you must invest in great experiences, and digital marketing customer experience is way more relevant to your case. Every touchpoint affects how your customers perceive your company’s value, so you must not allow bad experiences. One single friction point is enough for your customers to leave, so make sure they always have a consistent journey.

This impact on retention makes it clear why CX is a great ally. Acquiring new customers is way more expensive than retaining your current ones, so focusing on digital marketing and customer experience strategies will drive revenue growth to your business.

CX as the Modern Competitive Advantage

Price and feature wars have been present for a long time, but having a better price or more features won’t guarantee customer loyalty. Instead, companies have started to focus on CX as their primary competitive advantage. Customers reward businesses that offer great experiences by helping them build a strong reputation, with good word-of-mouth, repeating sales, and trying new products.

Evidence shows that 84% of companies that improved customer experience reported increased revenue. This demonstrates that CX is not only about customer satisfaction, it is directly tied to financial results. In a world where consumers have more choices than ever, CX is the key differentiator that sets growth leaders apart.

In summary, how customer experience drives business growth is no longer a question but a proven fact. Brands that integrate CX into their marketing strategies strengthen customer loyalty, reduce churn, and unlock significant revenue opportunities. Customer experience is not simply a part of the marketing mix, it is the foundation of sustainable growth in the digital age.

The impact of CX in customer journey

Customer journey has been evolving a lot in the digital era, as it includes multiple touchpoints now. From awareness and consideration, all the way to purchase and advocacy, all of the stages require great experiences, as they play a vital role for customers.

Today’s hyper-connected environment is full of customers that expect seamless and consistent transitions between channels. They don’t want to have different experiences on different touchpoints, they expect the same level of quality throughout all of them. This doesn’t mean you need to be robotic for this to work, this means that they expect it to be personalized and adapted to the touchpoints, but having a consistent tone.

Customers are experiencing your company from the first approach they have with you, whether that is through traditional or digital channels. A poor experience is costly, studies show that 78% of customers have backed out of a purchase due to poor CX, while more than 80% are likely to churn if not given a good experience. On the other hand, if you build great experiences, your customers will maintain loyal.

The role of personalization in digital CX

In digital marketing customer experience, personalization is the cornerstone of success. Did you know that customers now expect you to anticipate their needs and behaviors? That has made 92% of companies to start prioritizing AI personalization to offer tailored solutions and value charged products to their customers based on their needs.

This personalized approach is more than a convenience, it drives measurable business growth. 61% of consumers are willing to spend more with brands that customize services to their needs, proving that personalization directly influences both loyalty and revenue. By embedding digital marketing and customer experience strategies into campaigns, businesses can enhance engagement, reduce churn, and maximize customer lifetime value (CLV).

CX delivers long-term revenue gains

The domino effect of great CX can be monumental. In high-stakes industries, even small improvements in experience end up in massive financial returns. For example:

1. For mass-market auto manufacturers, a single-point improvement in Forrester’s CX Index can generate over $1 billion in additional revenue.
2. For auto and home insurers, the impact is $370 million per CX point improvement.
3. These figures illustrate how CX marketing is not just about short-term wins but about long-term, scalable growth. Every positive interaction compounds over time, strengthening loyalty, repeat purchases, and advocacy.

So, this only helps to illustrate how investing in areas of improvement can turn into huge monetary results. But how can you do this? Start by collecting customer and employee feedback, their insights are very valuable for you. They are the ones in contact with your products and services, so they know exactly what needs to be improved, and their trust will be increased if you show them their insights are valuable.

CX as the deciding factor in loyalty

With many highly satisfied customers likely to return for more purchases, it is clear that investing in CX throughout the journey is one of the most effective ways to reduce churn and boost profitability.

In short, how customer experience drives business growth is evident in the customer journey itself. Each interaction is an opportunity to either reinforce trust or lose it. Companies that leverage customer experience marketing into every stage of the journey are the ones that consistently build stronger relationships and unlock higher customer lifetime value, achieving sustained growth.

Ways CX contributes to business growth

CX improves customer retention and lifetime value

Research shows that 90% of highly satisfied customers will return to make more purchases. This loyalty translates into higher value for both customers and companies. Customers receive products and services that satisfy their needs, and companies retain those customers.

Since retention is cheaper than investing in customer acquisition, digital marketing and customer experience strategies become relevant to maximize your ROI. Traditional marketing was aimed into bringing as many new customers as possible, but smart companies now work on bringing new customers at the beginning, then they invest in experiences that will make their customers recommend them to their close ones.

Great CX is a competitive advantage

Do you want to stay ahead of your competitors? Well, obviously you do, that’s an important goal every company has. But to do that you can’t be copying what your competitors are doing, because it will run you out of strategies before actually seeing an improvement. Studies show that 72% of customers are willing to pay more for better experiences, even when competitors offer similar products at lower prices.

Your customer experience is your ultimate strategy to beat anyone else in the market. Highlighting the importance of marketing and customer experience working together, customers are not comparing companies by pricing or features anymore, they compare how they make them feel. Emotional connection with customers is more relevant than ever, so make sure your customers feel valued by you, even the smallest of details make the difference.

Personalized experiences improve satisfaction

Personalization shapes the buying journey and can be what actually drives the customer to make the decision to buy or leave. 82% of consumers say personalization impacts purchase choice in most shopping situations, making it a powerful driver of engagement.

The business impact is clear: Companies that personalize their CX are 26x more likely to report year-over-year revenue growth of 20% or higher. We keep repeating about personalization, but how can you actually apply it? Suggest to your customers related products to the ones they have bought, analyze their behavior with the help of AI tools so you can send tailored notifications, let them know about timely discounts, or proactively let them know about updates or issues that may arise.

Satisfied customers translate into happy employees

The impact of customer experience is not only seen in your customers, your employees will also feel better when they see happy customers. Empowering employees to offer great experiences will keep them more motivated and engaged. No one likes to feel like their job is not helping them. So, when your employees are able to make customers happy with their available resources, they will feel better about themselves, boosting their confidence.

This turns into a beneficial cycle, where happy employees make customers happy by offering great service, and seeing your customers happy will make your employees feel motivated every time. This will strengthen brand loyalty for employees and customers alike.

Better word-of-mouth marketing

Happy customers bring more benefits too beyond retention and making your employees happy too, they will recommend your products and services. 88% of consumers trust word-of-mouth recommendations, making advocacy one of the most powerful forms of customer experience marketing. When customers receive great experiences, they are excited to share it with others.

Advocacy accelerates long-term growth by fueling trust and credibility. Social media and online reviews amplify this effect, turning every positive interaction into free marketing that attracts new audiences. Your customers become strategic allies that contribute with more than sales, adding value to their relationships. Think of it like having a best friend you tell everyone about, they will be excited to meet them because they make you happy.

Makes your business highlight

The best way to stand out in a crowded market is by having something exclusive, something that no one else will ever have. The experience you give to your customers is that thing, it goes beyond satisfying them with products that cover their needs. It goes beyond purchase and worrying about nurturing the relationship you build with them.

Becoming the top-of-mind option for your customers is your ultimate goal, they should be so loyal to your company that buying from someone else has to feel like cheating. Now in a less dramatic way, there is no better feeling than knowing people prefer you instead of other options. There are several options out there, you are not the only one who can satisfy people’s needs, so be the only one who can offer them experiences so great they won’t leave.

Your brand’s reputation improves

Customer experience is a two-sided blade, it can defend your business from every side by proving your worth against any attack or you can cut yourself if you can’t handle it well. It is a great investment that needs to be threaded lightly, otherwise it will become very expensive not only in monetary value, but on your reputation.

Don’t be afraid of it, embrace the benefits that a great reputation can bring. If you invest in great experiences, your reputation will be improved by showing people you have a loyal customer base. Said trust will bring new customers and will make your current customers more open to try new products or forgive small mistakes. PS: We are not telling you will be exempt from a negative reputation if you make a big mistake. We mean that we know nobody is perfect and your customers will forgive small slips.

Less investment is required for customer acquisition

Customer acquisition is very expensive, companies can invest a lot of money and may only see their cost per acquisition grow insanely high. Combine digital marketing and customer experience efforts to reduce your acquisition costs.

The reasoning behind high acquisition costs is that for people to buy from you, you must first invest in brand awareness. Which may require high investments in traditional and digital marketing efforts. It is a constant endeavor that may not bring the results you want at first.

Combining these efforts with exceptional experiences will make sure your customers will act as allies when it comes to referrals. Customers who have already bought and were satisfied will have you in their mind when they need something else.

Maturing your CX strategy

CX maturity follows a clear progression:

1. Basic Service – Meeting fundamental customer expectations.
2. Personalization – Tailoring interactions based on preferences and behaviors.
3. Predictive CX – Using data and AI to anticipate customer needs before they arise.
4. Proactive Innovation – Continuously improving products, services, and experiences based on feedback and insights.

Businesses that climb this maturity curve unlock exponential value. By evolving from basic service to proactive innovation, they not only meet expectations but set new standards in their industries, ensuring that how customer experience drives business growth becomes an ongoing cycle of loyalty, advocacy, and innovation.

Ready to boost your marketing and customer experience efforts?

Create long-lasting relationships with customers by offering value beyond your products and services. Be the friend they turn to when they are need, make your customers trust you and your company will receive benefits like never before.

At Mentors CX we understand that it may not always be as easy as it may seem to offer tailored and unique experiences. Which is why we want to help your company to deliver it. If you feel like you are stuck, go ahead and search for the perfect mentor to help you build a winning strategy for your business.